Benefits and Examples of Video Based Education
Videos are a highly effective tool to use in eLearning. They not only reduce the cognitive load but also increase the audience’s attention and learning engagement. There are various reasons why eLearning videos make for a powerful learning experience for digital learners.
- They force consumption and improve retention levels. Given the option of reading a 5,000-word lecture transcript rather than watching an 8-minute animated video depicting the central idea of the lecture, learners will surely choose the latter as their favorite learning tool.
- More importantly, the power of video as an eLearning tool lies in the fact that they are a cross-generational resource. From Gen C to Boomers, Gen X, Y, and Z, workplaces across Generation Divide can benefit from the eLearning videos app.
What are the benefits of video-based learning proposals?
Improves knowledge retention
Compared to static graphics, text, or audio, videos provide a higher memory and retention to captive and focused viewers. The videos provide a stickier learning experience for better retention and memory.
Enables microlearning
When learners read or hear about a new concept or idea, they often tend to think about it and move on. Seeing that concept realized through online training videos, especially with short-form microlearning, can give students a pause to think, which can change the way they think about what they have just learned.
Widely accessible content
They are especially useful as social learning tools. They are designed to be available within the learner’s workflow so that they can access relevant bytes when and where they are needed. You can also plan access to videos by adding transcripts or closed captions. The use of highly effective training mediums such as video for training makes training programs more acceptable and accessible to the entire workforce.
Enables on-demand education
Videos can be used for performance support interventions, just-in-time teaching aids or work aids that are available within the instructor’s workflow. It helps learners to use them properly in times of need.
What video formats should you use to promote eLearning videos?
The following approaches can increase the value of eLearning videos.
- Learner-generated videos are extraordinary for promoting non-formal education.
- Micro-module-based scenarios and simulation videos are excellent for providing digital learners with “fake training” in a safe (practice) environment.
- Excellent moment videos are great for providing reinforcement training to employees when they need it. They include text summaries, “how to do,” “watch and learn,” “FAQ,” and “main takeaway” type videos.
- Virtual Instructor-Led Training (VILT) videos are excellent for underlying formal learning courses, such as micro-learning videos.
- Teaser videos can be used to create awareness, curiosity and excitement about eLearning programs.
- The practice-and-applied forms of videos are very effective as supplementary exercises, drills, and simulations.
- Reinforcement videos serve as excellent review and reinforcement tools, and serve as excellent work aids to bridge the “forgetting curve”.
What strategies can help increase engagement in your corporate training videos?
The following are 6 strategies that will help L&D teams maximize the impact of their video training.
1. Create learning journeys
Do not view training as a one-time initiative. Given that remote working is here to stay, L&D teams should consider using online training videos to promote a continuous learning journey for their employees – from onboarding training to existing skill development, and from review and refresher courses to new skill development.
2. Build a video library of formal learning aids
Create video training assets to support learning strategies, such as microlearning, point-of-need learning, how-to videos, tips and tricks, quick recall materials, and just-in-time videos. Instructors can then use these videos to facilitate the transition from personal training to formal, distance learning programs.
3. Gamify your videos
“Learn to play” is a great way to make learning fun — especially when it comes to boring topics, such as compliance or mandatory certification training. Through competitive learning, gamified video learning experiences help improve engagement, team building, and increase collaboration between cross-functional teams.
4. Take advantage of microlearning videos
Short-form online training videos are more appealing than long feature-length training materials. These videos provide concise and targeted learning and provide the necessary training and post-training support resources.
5. Integrate scenarios and branches into videos
The use of visual-based learning (SBL) and the branches in the videos help the audience to provide realistic learning experiences. Instructors can use videos to demonstrate real life situations (work-related challenges) and demonstrate alternative ways to deal with them. They serve as useful checkpoints to fill learning gaps and provide a safe environment for students to practice what they have just learned. The branch offers learners opportunities to solve multidimensional problems, allowing them to understand the alternatives, decisions and outcomes of actions.
6. Use videos to provide enhanced learning experiences
Instead of using videos as a stand-alone training tool, strategically use online training videos in concert with immersive learning approaches such as gamification, landscape-based learning, and microlearning to provide an enhanced corporate learning experience.
How do you apply video-based learning to your corporate training?
Keep your content brief
While video-based learning is a highly effective approach to offering formal training and performance support interventions, the inactivity of videos can sometimes limit the learning takeaway. The longer the run length of the video, the more you can face this challenge.
Select relevant topics
A good strategy is to create eLearning videos around a plot or storyline – but relevant to your learner audience. Apply client success stories, work-related case studies, or appropriate use cases to move the story forward (in five-to-ten-minute snippets) through the course. It is essential that the video component of the story is seamlessly aligned with other aspects of the curriculum – audio, text, slides, assignments, and so on.
Make it interactive and engaging
Interactive eLearning videos offer more compelling courses, and the up-and-coming trend of using 360-degree eLearning videos provides an immersive experience beyond standard “point and record” video content.
Optimize it for different devices
You can use interactive video learning as short, byte size nuggets. Learners can enjoy it while they are on the go and on their favorite device.
What are some video-based learning examples to apply to your corporate training?
Animated interpreter
Combining animated visuals (infographics) and text, this popular, versatile video format can be used to create a variety of learning experiences.
Expert Lecturer videos led by an expert
Students are eager for expert advice and guidance. This framework provides learning support to students when they need it.
Interactive videos
While video-based learning is remarkable, you can increase it tenfold through interactive video-based learning. You can combine interactions (related to learning interactions of eLearning courses) to create high impact learning experiences.
Partition ideas
Online training videos are an excellent addition to corporate training programs, especially in today’s context of the distance learning environment. Not only do they enhance engagement through interactivity, but they also complement existing learning resources in formal and informal learning environments.
I hope this article provides essential insights that will help you take advantage of video-based learning for online corporate training.
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EI design
EI Design is a leading learning and performance support solution provider that promotes learning transformation – keeping it relevant, effective and consistent.
Originally published at www.eidesign.net.