Tomorrow marks 15 years since the first iPhone went on sale. When Steve Jobs introduced the original iPhone, he ironically proclaimed it as three revolutionary products: the iPod, the phone, and the Internet communicator. The first iPhone came in only one size and the only decision you had was whether to get one with 4 GB of memory or 8 GB. As for the operator, only AT&T supported Apple’s first phone.
At the time, the idea of carrying an iPhone instead of a flip phone and iPod was enough to convince some people to buy it. For others like me, the main attraction of the iPhone was the touch screen, which seemed unreal and futuristic.
“From the very beginning, one of the unique things [the] The iPhone was what we wanted to combine software, services and hardware to create a simple, powerful kind of magical experience, “said Bob Borchers, Apple’s vice president of product marketing.” And with the original iPhone, it was a multi touch and pinch interaction zoom in, where you started to see them merge. “
Fifteen years later,, five of which have been launched in the past 10 months. There is at least one version that works with almost every major phone operator in the world. The iPhone is available in a range of colors, finishes, sizes and storage options that now reach 1TB. And while most of the magic happens on the screen, it is no longer the main attraction of the iPhone.
Over the past decade and a half, what defines the iPhone has shifted from just design and hardware specifications. Instead, the iPhone and iOS have become a gateway to Apple’s services and features such as iMessage, FaceTime, Siri, Apple Music, Apple Pay, high-end cameras, and apps like Uber, TikTok, Twitter, and WhatsApp. For better or worse, the iPhone has become home to our photos, music, conversations, ideas, games, identities, business, social media, shopping, keys and money.
In 2022, the iPhone continues to expand beyond its slender metal and glass chassis into the world around us. It is the backbone for products likei and will probably play a role .
It also serves as the foundation for Apple’s digital services, which have become an increasingly important factor in distinguishing the iPhone from competing mobile devices. These services have evolved rapidly in recent years along with the iPhone.
Find My, which began as a tool in 2010 to locate a lost iPhone, has grown into a network for finding Apple devices and almost anything you can connect to one of theto. Some products, e.g. , even have built-in support for Find My, completely eliminating the need to add AirTag. As of 2021, Apple’s Find My network had hundreds of millions of devices, most of which were iPhones.
Just a few weeks ago at WWDC, Apple’s annual conference of software developers, companieswith extensions to its nearly decade-old Wallet app and Apple Pay service. Basically, Apple wants to make your physical wallet obsolete. There is also a new feature called which allows you to divide the cost of buying an Apple Pay into four equal payments spread over six weeks, with no interest and no fees. This is done entirely via your iPhone.
In fact, you need an iPhone to access or use most of these services. Keep in mind that for years, the iPhone premium price seemed inaccessible to many, and that still applies to Apple’s premium iPhone Pro models. Recently upgradedgives Apple a chance to further expand the range of the iPhone. This is the purest example of what defines the iPhone in 2022. SE connects the body of the iPhone 8 with the glass and processor from . With $ 429, it’s currently the most affordable way to bring people to the Apple experience.
I spoke to Borchers ahead of the launch of the iPhone SE in March about this phone and why Apple added the A15 Bionic chip to it.
“It’s actually a very easy decision to invest as many opportunities as possible today, to invest and create opportunities for those future experiences. It’s something that sets us apart from others,” Borchers said.
No other phone manufacturer uses this approach. It would be like Samsung using the case of its Galaxy S8 and putting it onprocessing power inside. The will be the first cheap Android phone to use the same processor, Google’s Tensor chip, as well as the flagship Pixel 6 and 6 Pro. Of course, Google doesn’t put it in the body of the Pixel 2 but instead introduces a new design.
It makes sense that Apple’s cheapest phone has the same processor as the most expensive: it’s all about giving people access to Apple’s experiences. For example, if you buy an iPhone SE, you can use the Live Text feature in iOS 15 to capture text with your camera or copy it from a photo. And while the 2016 and 2020 versions of the iPhone SE sold well, the 2022 version still doesn’t seem to break any sales records. Apple does not reveal a specific model on how many iPhones it sells, but analyst Ming-Chi Kuo lowered its delivery estimates for the iPhone SE (2022) by 10 million. The lower demand could be due to rising inflation and the fact that the 2022 and 2020 versions of the iPhone SE look identical.
SE shows how iOS and Apple Silicon become the foundation for everything you do on your iPhone. Obviously, not every model in Apple’s iPhone line is the same. More expensive phones like the iPhone 13 Pro come with a contemporary design, high-refresh screens, larger camera sensors and tools like the U1 ultra broadband chip and lidar.
These extra benefits mean you can use your iPhone in multiple ways. For example, if you have a real car, you can unlock it and start it with your iPhone. Borscher describes moments like this as “automatic”, meaning it simply works. The same way a pair of AirPods headphones can be transferred from your iPhone to your Mac to watch videos, or the way you can unlock your Mac using an Apple Watch.
Of course, such growth has consequences.i debate o ,, criticism that all these services are part of a and more recently, these are just some of the concerns that have grown along with the iPhone’s meteoric success. There are even questions about whether Apple can launch another product line that is even half as successful as the iPhone. My CNET colleague and Apple reporter Ian Sherr points this out .
For more than 15 years, the iPhone has become ubiquitous and has helped Apple become a nearly $ 3 trillion company. The next iteration of the phone is probably called, is expected to be launched this September. No doubt it will run on iOS 16 and have the latest version of Apple’s A-Series processor and will continue to support the Apple experience. As for the long-term, my colleague Lisa Eadicicco thinks it will be like working with everything around you.
iPhone 13 and iPhone 13 Mini: Look at the redesigned camera module and the smaller notch
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