Known for combining social, historical and mythological concepts, artist and photographer Akshita Gandhi is making strides in the art field. The Mumbai-based multimedia artist uses “light as a guiding principle” to create immersive installations — like painting urban landscapes with the play of light.
“I began photographing urban landscapes and reworking them, alternating between construction-deconstruction, ambiguity, and perceptibility, using light as a guiding principle. for me Mixed media worksThese images are printed on canvas and worked using paint, ink, crystal. the resinetc., so the audience is immersed between reality and fantasy,” he shared.
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The artist is excited for her 31st exhibition – Mind Medium Material – a group event that will begin on July 29, 2022, at 079 Stories, Ahmedabad. Titled ‘Don Quixote’, the series draws inspiration from chivalric romance novels depicting the fictional thespian Don Quixote of the Spanish Golden Age, said a press release. “This is a special show because my work is inspired by architectural geometry and space,” she said.
Akshita, 34, says abstract art has always resonated with her. “Colors have been used by societies for centuries to control and condemn. Art is used not only to express and communicate but also to spread awareness among viewers who stop and look for just a moment so the artist’s message is important,” she said.
From the role of art in breaking stereotypes to digital works and Non-Fungible Tokens (NFTs), answers everything in a conversation with Akshita indianexpress.com. Read on.
How does art reflect society?
Many artists create works inspired by the time and era they live in. From Vinci’s realistic painting of the Mona Lisa to Warhol’s inspiration from America’s 70’s pop movement, art genres like surrealism, expressionism, pop are all technically rebellious movements that reflect the culture of the time. NFTs, for example, represent the advancements in technology of our time. Banksy, for example, uses current, socially charged issues from around the world to create graffiti but reflects the political upheavals around the world, which will tell our future generations where our world was today.
Your series ‘Freedom; I Read Banned Books’ promoted the idea of breaking gender stereotypes through photographs. How important is the role of art in breaking stereotypes?
Art is not only about intellectual thoughts but also about creation that is constantly progressing. Art bridges the gap between then and now. Without art, it would be difficult to imagine the Renaissance era in such great detail so it not only makes a difference in the contemporary world, it is an important component of every era. Art is a universal language that transcends boundaries and borders and brings communities and people together, helps them think through complex ideas better and encourages creativity to flourish. Art also speaks about many important social issues and causes and has the power to make a real difference in society. My work since 2019 photographs Each image, created on acrylic sheets and transformed into light-boxes, highlighted the need for society to rethink social structures and with a strong message of how it is important to break out of conformity and patriarchy.
Art is often referred to as a ‘niche’, don’t you agree?
Niche art is defined as, “a type of art that appeals to a particular group of people interested in certain styles or themes.” Art is subjective and your style may not appeal to every person out there. If you want to be recognized, you need to know what your strengths are and how catering to your specific audience is useful. I strongly believe that the box is important, every artist needs to figure out if they want to leave their mark. When you have your niche or focus, you know your potential buyers, target audience and the galleries you want to work with. The process of getting recognized then becomes easier and you become known for your unique style.
Do you think the art space has evolved for different types of artworks?
Yes, there is. Art is becoming more and more theory-based Immersive experiencesDesigning and creating art is traveling from traditional ways to “beyond the canvas” experiences.
Can digital jobs give tough competition to traditional jobs?
Cave paintings made by Neanderthals are about 6,400 years old. Think how many artistic mediums have evolved since then. Who knows what metaverse we’ll be able to travel to in another 6,400 years from now, to witness art. Digital art is just another medium that is a result of the times we live in. With globalization and technological advancement, the mediums used to create art only increase overtime. I think one cannot compete with the other. It’s like comparing fruits and vegetables. I create and use digital media Traditional styles Creating art. Their aesthetics, feel, pricing, and market are different.
Due to the growth of globalization, technological innovations and many other reasons, traditional art forms are dying and may disappear soon, which will be a big shock for us culturally and historically. These dying Indian art forms which are not limited to paintings but include the puppet And Textiles like Naga Handicrafts, Paitkar Painting, Toda Embroidery, Rogan Painting etc. These artefacts definitely need strong attention if we want to preserve our ancient rich heritage.
You recently ventured into non-fungible tokens or NFTs. What interests you?
Earlier this year, I launched my first NFT, a platform for all women artists based in London, focused on women’s empowerment and sustainability. NFT is a very unique, unique work that includes memorabilia, posters, gifs, etc. that may not be appropriate in an art gallery. They are encoded in a blockchain and although people are still trying to fully understand this concept, it is growing rapidly and has seen a boom in the past few months.
Top five tips for artists looking to make their mark.
*If becoming an artist is not financially feasible (as it usually takes time for any artist’s career) get a job, pursue your art in parallel, so you are not financially dependent on it. If it burns you, the process of creating art will never be the same.
* Be original! It is natural to be inspired by artists, artworks and art forms but create something that is authentic, genuine and completely yours. Copying existing work will not help you become an artist. This will make you better at copying.
* Praise and criticism are two sides of the same coin. Art is subjective, not everyone will like what you create and that’s fine. Everyone is entitled to their opinion so you will hear all kinds of opinions in your work. It’s up to you how long you want to bask in the praise of your work or how long you let the criticism fuel you. While people are judging your work, go back to your studio and create more work. Don’t allow either to stop your growth or discourage you.
*Be patient. The art we create is usually a culmination of experiences and as you develop as a person and live through more experiences, it will all be reflected in your art. Let yourself and your art grow, keep experimenting, keep working. Chances are you won’t find your style overnight but it will be worth the journey.
* Keep practicing. Like most things in life there is no shortcut to success. Work hard, put your all into it and keep practicing. You never know when you will create your masterpiece.
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