Rude drink by Veer Sanghvi: Think worldwide, drink local
A few months ago, Diageo India, a local branch of the world’s largest liquor company, called to ask if I was interested in coming to Jaipur to participate in the launch of a new single malt whiskey Godavan. This, in itself, was not particularly unusual. Diageo has several malls, of which the singleton is probably…
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